LEGO News January Round Up

By |2021-01-29T12:58:09+00:00January 29th, 2021|Brickies at home, News|

January 2021 has been a busy one for LEGO news, what seemed like a continuous conveyor belt of big set releases by LEGO in 2020 shows no signs of letting up in 2021. Which is great news for LEGO fans the world over but not so great for our bank accounts! I am sure the ongoing global pandemic has impacted LEGO in some way but it evident that they have benefited from more people staying at home. It would be interesting to measure the number of new customers or lapsed customers LEGO has been able to bring in as a result of this. Pandemic or not the 'Adults Welcome' theme from a consumer perspective has been a big win. LEGO sets that appeal to adults are not anything new but the introduction of the 'Adults Welcome' theme has been a clear statement of acknowledgement for adult fans of LEGO [AFOLs]. A statement that has been reciprocated in the volume of sales. Although I don't know the exact number I am pretty sure the theme has done extremely well. So what has January brought to the 'Adults Welcome' theme... LEGO Creator Expert Police Station 10278 January 1st is always an eagerly anticipated time of year for the LEGO fan community, in particular those who have invested in the Creator modular theme. [...]